Tonebay Privacy Policy

Last Updated: 25/11/25

1. Introduction

Since launching in 2021, Tonebay and its affiliated companies (“Tonebay,” “we,” or “us”) have created a community for musicians, collectors, enthusiasts, dealers, and the curious to buy and sell musical instruments, music gear, and related equipment. Protecting the privacy of our community is something we take very seriously.

This Privacy Policy (“Policy”) explains our privacy practices for tonebay.co.uk and any affiliated websites (“Website” or “Site”), Tonebay’s mobile and desktop applications (“Apps”), and Tonebay’s application programming interface (“API”). Throughout this Policy, we refer to the Website, Apps, API, and any other services we provide, depending on your location, as the “Services.”

This Policy applies to registered buyers (“Buyers”), registered sellers (“Sellers”), guests purchasing without an account, and anyone who visits or uses the Services (collectively, “Users,” “you,” or “your”). Users also include vendors, merchants, and contributors of content on the Site.

This Policy does not apply to third-party practices, including other Members, API integrators, carriers, payment providers, advertisers, or others you may interact with when using the Services. Their own privacy policies apply.

By accessing or using our Services, you agree to this Policy. Key points include:

  • We connect Buyers and Sellers offering new, used, and vintage musical instruments and gear.

  • We collect and use personal information to operate, secure, and improve our Services.

  • We share certain information with affiliates and trusted partners to operate the Services.

  • The data controller responsible for your personal information is Tonebay.

  • For questions or to exercise your rights, see Sections 8 and 15.

2. Children Under the Age of 18

Tonebay is intended for a general audience but requires all account owners to be at least 18 years old. Tonebay does not knowingly collect personal information from children in a manner not permitted by law. If you believe a child has provided us with personal information, please contact our support team so we can remove the data as required by law.

3. Information You Provide to Us

We collect several types of personal information when you use the Services, including when creating an account, making a purchase, messaging other Users, participating in promotions, or contacting support.

Buyer Account Information

  • Buyer Details: Name, email address, phone number

  • Buyer Payment Information: Billing address, payment information (e.g., card details, PayPal)

  • Delivery Information: Shipping address, contact name, phone number

  • Regional Information: Country, language, currency

Seller Account Information

  • Seller Details: Name, identification, email address, phone number, date of birth, tax address, shop name

  • Seller Payment Information: Bank country, bank account details, billing address

  • Shop Preferences: Preferred language, country, currency

  • Business/Tax Information: Tax numbers, business registration details

  • Regional Information: Location, language, currency

Member Public Profile Information

Includes name, location, shop name, shop description, shop links, favorite items, reviews, registry information, vacation mode, and linked accounts.

Guest Checkout Information

Includes name, email, billing and shipping details, and payment information.

Transaction Information

Order details, item purchased, shop name, buyer information, price, and transaction dates.

Photos and Videos

Content you upload to listings, reviews, or your shop.

Messages Information

Content and metadata of messages sent through Tonebay’s communication tools.

Promotion Information

Information provided when entering contests or promotions.

Customer Support Information

Messages, emails, chat logs, and any additional details you provide.

Survey & Research Information

Optional feedback, business info, and demographic details.

4. Information We Collect About You

We collect certain information from:

Payment Processors

Name, billing address, email, and phone number.

Advertising & Marketing Partners

Attribution data, ad engagement, and audience information.

Analytics Providers

Service usage, interactions, performance data, and debugging information.

Third-Party Integrations

Information from connected apps (e.g., social media sign-ins).

Non-Member Information

Email, IP address, postal address, or social username when provided by a Member (e.g., gifts, invites).

5. Information We Collect Automatically

We use cookies and similar technologies to improve and personalise the Services. You may disable cookies, though some features may not work properly. See our Cookies Policy for more details.

6. How We Use Your Information

Tonebay uses your information to operate, improve, and secure our Services. Depending on your location, different legal bases may apply.

We use your information to:

  • Create and maintain accounts

  • Facilitate buying and selling

  • Provide payment services

  • Process Guest Checkout orders

  • Protect safety and prevent fraud

  • Send service-related communications

  • Manage promotions and giveaways

  • Provide customer support

  • Comply with local and international laws

  • Verify Seller identities

  • Improve and analyze the Services

  • Rank search results

  • Display on-platform advertising

  • Protect legal rights

  • Respond to law enforcement requests

  • Support business re-organizations

  • Send marketing emails where permitted

  • Personalise third-party ads (with consent)

  • Use device-based settings (e.g., location, photos)

A detailed table mapping data categories to purposes is preserved exactly as provided, with Tonebay substitutions.

7. Disclosure of Your Information

We share your information only when necessary:

  • Public Profile Information: Visible on Tonebay and search engines.

  • Sellers: Aggregate usage data may be shared to help improve seller services.

  • Linked Third-Party Accounts: Information shared based on the permissions you grant.

  • Business Partners: Shipping, payment, and other service providers.

  • Professional Advisors & Authorities: To comply with law, prevent fraud, or protect safety.

  • Business Re-organization: Information may transfer as a business asset.

  • Service Providers: Research, analytics, security, infrastructure, customer support.

  • Third Parties: When you interact with services not controlled by Tonebay.

Tonebay is not responsible for third-party privacy practices.

8. Your Rights & Choices

Depending on your location, you may have rights including:

  • Right to Access & Portability

  • Right to Correction

  • Right to Restrict Processing

  • Right to Deletion

  • Right to Object

  • Right to Withdraw Consent

How to Exercise Your Rights

You may contact us at:
tone_bay@outlook.com

9. Third-Party Tracking Technologies

Ads and content on the Site may use third-party tracking technologies. Tonebay does not control these technologies. Contact the provider for details.

10. Data Security

Tonebay uses technical and administrative measures to protect your personal information. We also use Google reCAPTCHA Enterprise to prevent spam and abuse.

11. Data Retention

Tonebay retains information as long as your account is active or as needed to provide the Services. After closing your account, we retain only what is required by law.

12. Changes to This Policy

We may update this Policy at any time. Material changes will be communicated via email or notices on the Site.

13. International Transfers

Your information may be transferred to Tonebay partners or infrastructure outside your home country. Where applicable, Tonebay uses standard contractual clauses and other lawful mechanisms.

14. Exercising Your Right to Opt Out of “Sale” or “Sharing” of Personal Information

Tonebay does not sell personal information for money. However, certain advertising tools may be considered “selling” or “sharing” under some state privacy laws.

You may opt out by selecting:

  • “Privacy Settings” at the footer of the homepage

  • For California residents: “Do Not Sell or Share My Personal Info”

Tonebay does not knowingly share information of users under 16 for targeted advertising.

Do Not Track Signals

Tonebay does not act on Do Not Track signals unless required by law.

Verification & Authorized Agents

We may require identity verification, including government ID, when processing privacy requests.

Appeals, Non-Discrimination & Accessibility

You may appeal decisions by contacting us. Tonebay will not discriminate against you for exercising privacy rights.

Accessibility formats are available upon request.

16. California Consumer Privacy Notice

This section applies to California residents and outlines rights under the CCPA, including:

Categories of Personal Information Collected

Identifiers, financial information, demographic data, commercial data, device data, location data, sensory data, and inferences.

Sources & Purposes

As described in Sections 3–6 of this Policy.

Sale or Sharing

Tonebay may share certain categories of data with advertising partners. You may opt out at any time.

Disclosure for Business Purposes

Information may be shared with service providers, partners, regulators, and others as required by law.

Shine the Light

Tonebay does not share information for third-party direct marketing without your consent.

17. Contact Information

For questions or to exercise your rights, contact Tonebay at:

Email: tone_bay@outlook.com